You’re asking the wrong question. Content creation isn’t about coming up with one brilliant idea. This is what very few people understand about winning the content creation game. You’re a designer. You’re a photographer. You’re a writer. You’re a columnist. You’re a creative agency. You’re creating content for your clients. Guess what — you’re all doing it wrong. […]

Cannabis is still a Schedule 1 drug making it illegal in the U.S. That law may not change any time soon. The Federal Drug Administration this month approved the first marijuana-based drug for use in the United States. Called Epidiolex, the drug treats rare forms of childhood-onset epilepsy that have typically resisted other types of treatment. The […]

By Alex Mardikian Social media and digital signage are a perfect match for one another. Yoked together, these two tools of information can deliver much more than what one may think. In this partnership, one plus one does not equal two; it’s eleven. The big similarity with these mediums is that personalized communication can be […]

“Today, if you want to succeed as an entrepreneur, you also have to be a good storyteller.”  -Richard Branson, Founder of Virgin Group Marketing has Changed: The fact is pretty websites don’t sell things. Words sell things. Nobody will listen if your message isn’t clear — it doesn’t matter how much you paid for your marketing materials. Visionaries, game changers and […]

By   Scott Brown Over the next five years (2018-2023), the digital signage market is expected to grow at a CAGR of 7.51%. Providers of hardware and solution providers are becoming more adept in giving advertisers and businesses the quality and performance they seek from DOOH. Innovations such as VODXS ad systems in washrooms are enabling […]

By  Scott Brown VODXS, based in San Diego California, is quickly establishing itself as an advertising network that stands out from the crowd. It is pioneering the concept of digital signage screens attached to taps in public washrooms to display messages, capture data, and help businesses reach out to a wider and targeted audience. The […]

    Last year, Amazon launched a program called “Pivot,” designed to help underperforming employees improve their work. It’s been 18 months since Pivot was introduced and, as Bloomberg’s Spencer Soper and Business Insider’s Prachi Bhardwaj reported, some employees are protesting that the hearing process isn’t fair. Under the Pivot program, employees who are put on a performance-improvement plan have three options, […]

By Alex Mardikian Retailers operate on small margins and competition in the retail business is intense. Sometimes, even offering highly attractive discounts cannot entice customers. Often, customers are not even aware that you’ve got deals and products that would benefit them. Advertising is expensive. The customer, as it is, is distracted by an information overload. […]

By  Scott Brown Digital signage is a very effective communications tool. It offers the advantage of enhanced engagement and personalized communication. Information and data are pre-requisites for one-to-one engagements. Companies have an advantage; they have information about their employees and they can use it to create personalized messages to motivate workers and strengthen employer/employee bonds. […]

The new program will allow individuals with no logistics experience to operate a fleet of Amazon delivery vehicles. Many entrepreneurs have built a business on Amazon, selling goods via the online marketplace, self-publishing books and more. Today, the ecommerce giant has announced a new opportunity: the ability to launch your own Amazon delivery operation. Amazon Delivery Service Partners is […]