If you’ve entered the marijuana arena in recent years, you understand how much of a priority digital marketing needs to be in your growth strategy. Whether you choose to pay for exposure through advertising or organically grow your social channels, here are some tips to get you on the right track. 1. Connect with influencers  […]

BY Alex Mardikian Amusement parks can use digital signage in really creative ways to offer a heightened and enriching experience to visitors. These businesses can use communication through digital signage in different ways to sell more, learn more about the visitors, and ensure that the patrons have a fun day on their premises. Visual communication […]

Last week Canada announced a landmark decision in the history of legal cannabis when the Senate put the final stamp of approval on the law legalizing the recreational use of marijuana all across the country. This will make the Canucks the first G7 nation, and the second country in the world, to legalize recreational cannabis […]

Last week, coffee giant Starbucks (NASDAQ:SBUX) gave investors a few reasons to be disappointed, including a lowered outlook for its global third-quarter comparable store sales growth and softer-than-expected Frappuccino sales. As a result, shares fell sharply, ending the week down more than 10%. While the double-digit pullback is undoubtedly disappointing for Starbucks stock holders, one group of investors may […]

I recently talked with Fjuri CEO Thom Gruhler, former CMO of Microsoft Windows, about why companies need to focus on taking a holistic versus tactical approach when it comes to improving CX. As a regular keynote speaker, Thom has also been quite vocal on the opportunities and challenges marketers face as they look to tap into right data — […]

The decision imposes Fourth Amendment restrictions on the ability to conduct surveillance without probable cause. Police will no longer be able to access cell phone location. That’s a ruling for the privacy of the advocates. The 5-4 decision (.pdf) brings mobile phone location within the Constitution’s Fourth Amendment protection against unreasonable search and seizure. The […]

The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit. Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its attribution solution with Attribution IQ, which the company said is the only solution offering 10 […]

By  Scott Brown People are increasingly spending more time outside their home than at home. Increased mobility of an audience is both a challenge and an opportunity for advertisers. People are short of time and there’s a surfeit of information whether they’re looking up, down, or straight ahead. DOOH has emerged as a solution for […]

A Facebook spokesperson says they’re in the ‘beginning stages’ of placing video ads in Messenger. After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of expanding the availability of video ads to Messenger and we plan to roll this […]

By Alex Mardikian Biometrics technology, once in the realm of science fiction, is a commonplace technology today. Fingerprint, face, and retina scanners are used for granting access to smartphones, bank lockers, homes, etc. Today, we can use biometric information to identify an individual, check for past behavioral information, and supply relevant messages. The combining of […]