As any business moves beyond the milestone of hiring that first employee along the path of building out your full-time team, it’s important to strike a balance between bringing on extra help and committing to a new hire. Sometimes what you need is just someone to help with a project with a clear end date. Other times, that […]

If you haven’t already started selling internationally, it is time to start! According to Statistica, from 2014 to 2021 worldwide ecommerce sales will grow almost 246 percent, from $1.3 trillion to $4.5 trillion. The global competition for customers is increasing, with a significantly growing number of shoppers buying from sellers across international borders, including 83 percent of […]

Too many blog commentaries and internet pieces sound the same, whether they talk about how to landscape your yard, lose weight, lease an apartment, conduct a successful job interview or design a website for your new business. Why? Well, too often they pretty much are the same. Many use the same rhetorical language, same marketing lingo, even the most […]

When you decide to become an entrepreneur, you’re choosing to walk the road of the unknown. That’s what you’re getting into. There’s no other way around it. You could run out of money. You could get featured on the front page of the New York Times, then have to scramble to handle the influx of new […]

By  Scott Brown Sports arenas have to do all they can to sell tickets. There’s only so much hard-sell that you can do. And beyond a point, discounts will hurt business. The answer lies in engagement. Arenas that engage with patrons and prospects can offer competition to not just other outdoor entertainment venues but also […]

By  Alex Mardikian Millennials are a prized audience for marketers of all hues, and the same holds true for those who have had the foresight to incorporate DOOH into their advertising and marketing mix. VODXS lets you capture the attention of this demographic and communicate with them. Since this generation is at ease with always-on […]

If there’s one thing a brand cannot ignore today, it’s social media. Gone are the days of just word-of-mouth or newspaper advertisements. Today, for most brands their customers are on social media and are ready to interact with the brand there. The  most conservative business houses want to make their own facebook page. We are […]

By Scott Brown Sounds like an eyeball grabbing title…it is. But this is not an exaggeration. Washrooms in theaters, malls, hospitals, casinos, hotels, stadiums, and all imaginable public locations are now hotly contested spaces for digital advertisements. With nearly 10 million public washrooms equipped with almost 80 million faucets, the U.S is a huge market […]

“Hope this helps someone — I wrote this as a reply to a few people in /r/SEO and had good DM’s about it, so decided to just make it a post. The list is table stakes for any online marketing, and certainly isn’t exhaustive — hopefully others can add their suggested tasks to it, too.” 1.Get yourself Google Tag Manager (tagmanager.google.com) and install […]

By  Scott Brown Smart technologies are making their presence felt all over the world. As people spend more and more time outside, digital signage is increasingly coming into play to provide information. Living in a connected world has its advantages, and free Wi-Fi is just one of these. Smart cities that use technologies to find […]