Tag: Marketing

  • How This Cryptocurrency Innovation Will Transform Traditional Investment Offerings

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    Among the benefits — new investors and a more liquid and structurally sound investment vehicle. Following the ICO wave of 2017, the cryptocurrency markets came crashing down amid concerns of regulatory backlash, and since then, the space has felt relatively muted. But make no mistake, the community has been quietly gearing up and building infrastructure to […]

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  • What to Expect From and How to Watch Apple’s 2018 WWDC Event

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    Apple’s annual Worldwide Developers Conference starts today at The McEnery Convention Center in San Jose, Calif. The events will be livestreamed from Apple’s website starting at 10 a.m. PT/1 p.m. ET. So what can Apple fans and critics expect in the next four days? It seems there will be an emphasis on what the company is doing in […]

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  • FDA Introduces Nutritional Display Regulations for Restaurants

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    By Alex Mardikian May 2018 heralds a landmark for digital signages in restaurants. FDA has introduced regulations that were held in abeyance for a year. The regulations require that restaurants with more than 20 branches will have to display nutritional information alongside the menu so that customers have the information for making a healthy choice. Apart […]

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  • Incorporating Blockchain into Faucet Ads – A Masterstroke in Leveraging Technologies

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    By Alex Mardikian The merging of two technologies – blockchain and DOOH has opened up exciting possibilities for advertisers and their audience. With the VODXS™ Visual On Demand Experience Support Ecosystem, you and your audience can benefit from this game-changing concept. DOOH has successfully challenged the dominance of static OOH ads and with the emergence of […]

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  • Bayer launches $7 billion cash call to fund Monsanto deal

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    BERLIN – Bayer (BAYGn.DE) launched a 6 billion euros ($7 billion) rights issue on Sunday, a cornerstone of the financing package for its planned $62.5 billion takeover of seeds maker Monsanto (MON.N).   Bayer last week won U.S. approval for the Monsanto takeover, clearing a major hurdle for a deal that will create by far […]

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  • DOOH in the Hospital and Advertising Revenue from the Washroom

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    By Alex Mardikian Digital signage offers the unique advantage of easy placement in many spaces. VODXS™ Visual On Demand Experience Support ecosystem leverages this unique attribute of DOOH and gives healthcare providers and hospitals to offer an engaging and enriching experience to their patients. Through the brilliantly innovative expedient of using faucets equipped with digital screens provided […]

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  • Uber’s ‘business is finished’ in Turkey, Erdogan says

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    ISTANBUL – Turkey’s President Tayyip Erdogan has said ride hailing app Uber is finished in Turkey, following pressure from Istanbul taxi drivers who said it was providing an illegal service and called for it to be banned. About 17,400 taxis operate in Istanbul, home to about a fifth of Turkey’s population of 81 million people, […]

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  • Faucet Advertising in Casinos – One-on-One Messaging to Boost Bids

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    By Scott Brown Casinos are uniquely placed to benefit from faucet advertising. Knowing the salient features of having such a system in the washroom can help you generate higher profits from the establishment and also obtain crucial behavioral data that you can leverage to present to your patrons the best you have to offer. VODXS […]

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  • Three E-Commerce Marketing Trends That Will Help You Boost Online Sales

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    Consumers today have a lot of options when it comes to shopping, and the digital marketing landscape is constantly shifting. If you truly want to boost your sales and convert more visitors into buyers, there are three easy e-commerce marketing trends you should be focusing on. 1. Personalization When is the last time you went […]

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  • DOOH is here. Where are you?

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    By Alex Mardikian Digital out of home advertising has gained currency among brands. Out of home advertising is not new. It goes back to ancient times, since the days of the pharaohs and the kings of India. Billboards and ads on bus shelters are the most ubiquitous form of OOH advertising. DOOH puts “digital” into […]

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