Tag: Marketing
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The Amazon problem: Making adversity the mother of invention
byAmazon has long been a kind of big shapeless threat hanging over retail, but now this threat is solidifying into something that could compromise the medium-term survival of even the most established retail brands. Already in 2018, we’ve noticed that ‘The Amazon Problem’ is now dominating retail conversations more than ever before and we’re also […]
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How learning management system data can inform your marketing strategy
byAs marketers, there is no shortage of options when it comes to targeting audiences. Data-driven marketing is quickly becoming king. The true challenge is learning to use the available data to inform effective choices. One rich data source that many marketers overlook is learning management systems. Learning management systems (LMSs) have long provided hefty data […]
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CMOs Can Construct A More Effective Strategy With Blockchain
byAs the central technology for cryptocurrency like Bitcoin, blockchain has been touted as a disruptive solution for the financial environment. However, as blockchain as developed, other non-financial applications have developed. These include everything from cloud storage and contracts to online security, fraud detection, and the Internet of Things connectivity. However, there’s even more that blockchain can […]
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BMW to recall more than 300,000 cars in UK over stalling risk
byBBC investigation shows electrical fault could affect more cars than thought in 2017 BMW is recalling more than 300,000 cars in the UK because of an electrical fault that has caused some vehicles to cut out. The German carmaker had issued a safety call covering about 36,000 petrol vehicles last year but has extended it after […]
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The Data Reveals These 3 Fundamentals for Crowdfunding Success
byTo achieve your crowdfunding goal, think of it as incentive marketing rather than pitching investors. I’ve watched a number of entrepreneurs and small businesses attempt fundraising success with a Kickstarter campaign or other crowdfunding platforms. The concept is great: You pitch people on your ideas and only start building and investing after you’ve drummed up interest. This puts […]
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How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals
byBusinesses that embrace modern digital technologies see significantly higher growth margins than those that are slow to adopt them. But while large companies like Microsoft and IBM are already applying blockchain to their infrastructures, small businesses are lagging when it comes to implementing the technology. Data has become the lifeblood of business, but companies of all sizes […]
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Why Wall Street’s worried about Tesla
byElon Musk’s track record for technological feats as chief of SpaceX has turned skeptics into believers in everything from his quest to open space travel to Mars to his desire to build a tunnel for high-speed travel between New York and Washington. As Tesla’s CEO, his ambitious vision for electric cars has also earned him […]
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California is now the world’s fifth-largest economy, surpassing United Kingdom
byCalifornia’s economy has surpassed that of the United Kingdom to become the world’s fifth largest, according to new federal data made public Friday. California’s gross domestic product rose by $127 billion from 2016 to 2017, surpassing $2.7 trillion, the data said. Meanwhile, the U.K.’s economic output slightly shrank over that time when measured in U.S. […]
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Apple hits record high after Buffett’s Berkshire increases stake
byApple Inc’s stock hit an all-time high on Friday after Warren Buffett’s Berkshire Hathaway Inc disclosed it had bought 75 million more shares of the iPhone maker in the first three months of the year. Buffett’s increased stake, confirmed by a representative of the billionaire investor, pushed Apple’s shares up as much as 3.8 percent […]
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Amazon to Affordable Housing: Screw You
byAmazon has a big middle finger today for all the affordable housing proponents out there. According to a Wednesday report in the New York Times, Amazon—Seattle’s largest employer with 45,000 staff in the city—has abruptly decided to halt a “huge” two-building, 7,000 employee expansion plan there after the City Council announced it was considering a new […]
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