This holiday season, delight your customers with a personalized message. Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, Netflix is devouring 15 percent of all […]

Brilliant marketing skill is embedded in Apple’s DNA. Watch — isn’t a phone, it’s an additional accessory, the need to buy which for many people is not obvious. In how many times the value of Apple Watch for customers can be increased if somebody will say that this watch could save their life? The latest story at ABC News […]

As 2018 draws to a close, we’ll soon be approaching a new year. While it may mark the end of the holiday season, it shouldn’t be overlooked as a holiday. What better way to close out the year than with a festive promotion that will boost your sales? Consumers will already be in the holiday […]

Thanks, internet, for offering up these companies’ innovative products, passionate founders and ethical missions! There’s nothing like finding the perfect holiday present. As a tech entrepreneur and investor on Dragons’ Den, I’ve been lucky enough to work with some of the most innovative ecommerce companies around. Every day, it seems, I learn about a new product that […]

If you want to reach your goals, you have to follow the process. I know it seems cliché to say you have the power to create your own success. But, clichés are clichés for a reason. And the simple truth is you do have that power. We all do, and it involves the simple, everyday decisions that we […]

Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future. Many consumers devote (what seems like) 24/7 of their time to holding a mobile device in one hand and dealing, with the other, with a million different companies vying for their attention on the […]

An effective event resonates with audiences to create a lasting positive impression. Powerful events are a critical success factor for any business. In fact, 31 percent of marketers believe events are more significant than digital advertising, email marketing and even content marketing, according to Bizzabo. So it’s no surprise that events are getting bigger every year. They’re […]

Know what Google’s Custom Intent Targeting can do? It’s time that you learn. For most businesses, the holiday season is hands-down the most profitable time of the year. The National Retail Federation reports that holiday-season consumer spending has increased by more than 3 percent year-over-year since 2010 — and the growth gets more pronounced every season. With spending […]

According to MarketsandMarkets, the global mobile marketing market will be worth $98.85 billion by 2021. They’ve predicted that the market will grow at a compound annual growth rate of 28.1%. These numbers are impressive, but not surprising considering how much people use their smartphones. In fact, an eMarketer forecast has shown that on average, American adults will spend […]

For people you spend 40 hours per week with, coworkers can be remarkably tough to shop for. You want to get them something personal, of course. But how personal is toopersonal? If Will wears a lot of crazy socks, would he want more? Or is buying clothing for coworkers over the line? Bob, who bikes to […]