Marketing experts will give you any number of reasons why marketing efforts fail. Blame will be placed on the tracking, the offer, the copy, the follow-up process, the sales process or even the product being sold. In our early marketing experience at Ximble, the main culprit was actually a lot more strategic, and it went down to […]

It’s been quite a while in coming, but Microsoft’s Dynamics 365 for Marketing service finally is available in public preview. Dynamics 365 for Marketing is Microsoft’s marketing module aimed at small-to-midsize businesses. (Microsoft advises enterprise customers using Dynamics to go with Adobe’s Marketing Cloud instead.) Dynamics 365 for Marketing also is meant to be the replacement for Microsoft’s Dynamics […]

The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity of the big brands before and […]

In its ongoing efforts to redefine popular beauty standards as part of its decade-long Real Beauty campaigns, Dove learned the hard way about the thin line that exists between positive social message and controversy. For a company that has so successfully promoted positive body image in the past, it must have come as a shock that an idea […]

When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word. Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. […]

 When you’re trying to build a name for your company, there is a multitude of tactics to create an appealing brand, reach out to your customers and build a reputation for yourself in your industry. Graphic artists will tell you about how a high-quality logo and beautiful website design are the keys to business growth, […]

With that said, technology is evolving at a rapid pace and 2018 will be the year that blockchain, the backbone behind cryptocurrencies, establishes itself as the fastest-growing digital technology since the evolution of the internet. The blockchain is a distributed incorruptible digital technology infrastructure …