A new study shows that marketers across the world believe digital growth has hindered their ability to create engaging, quality content. But the real question is: has it? To an extent, yes. It’s true that there’s an immense amount of noise in our digital world. Marketers and customers alike find themselves so distracted they can’t really […]

By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the ever-increasing growth of online shopping. What’s better, they are currently the most valuable target demographic for modern […]

Great things in life happen by accident. So has been my journey to find something that I am truly passionate about and love doing. Six months ago I started working with a group of 40–50 students coming from remote parts of India. Their mission: Build a Machine Learning product to improve solar adoption. Challenges were […]

Nearly every professional marketer I know is searching, all the time, for a sleek and innovative new marketing technique that might win them clients quickly and easily — a silver bullet, essentially, which might give them a leg up over the competition. But allow me to let you in on a little secret: silver bullet solutions don’t […]

  Adam Jackson Athletes have long been the face of brands. In fact, they’ve long been more than that — they’ve been the soul of brands. Think about it. Athletes, for example, don’t just represent brands. They epitomize them. Nike doesn’t sell shoes. Nike empowers athletes like Colin Kaepernick. Now, companies like Nike brand by way of athletes because it’s a smart […]

By Laura Desmond In an exclusive interview, the son of reggae legend Bob Marley talks about his brand JuJu Royal, the benefits of the ‘Herb,’ and what his father would think about the commercilazation of marijuana. Julian “JuJu” Marley is one of the most recognizable names in the cannabis industry. His product line, JuJu Royal, includes vape […]

By Amy B What’s the most common answer to the question, ‘What’s your biggest weakness?’ Of course, it’s, ‘I’m a bit of a perfectionist.’ For many of us, perfectionism is a humble brag. My only fault is that I’m too perfect. Serious question: how well do you think you could function in sales today without […]

The Industry expert urges companies to be relevant, not loud. If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books — his new one is called This Is Marketing, and he has a new notebook in partnership with MOO — preaches a kind of invisible marketing. “The word marketing should mean ‘What do […]

Too many people are disconnecting from reality. Simon Sinek, in his now famous interview — along with many others — have discussed the dopamine distraction that is linked with technology. One big contributor to this is the fact that our brain is stimulated by novelty. Every time we learn something new, dopamine — the feel […]

7 Marketing Hacks That Will Thrive Your Online Business Marketing is one of the main functions in every organization, and it plays a big role in the success and growth of a business. Technology advancement is one of the factors that has brought a lot of changes in the aspect of marketing because people have […]