Here are seven tips for making return processing smarter, more efficient and cost-effective. As the 2018 holiday season approaches, merchants prepare for the traditional spike in sales and the inevitable surge in online returns. According to an article in the Wall Street Journal, the 2017 holiday season saw 28 percent of the gifts people purchased returned, […]

You Can Stand Out and Sell More by Marketing Different Early Black Friday Deals! Black Friday Preview! Black Friday Week! This year, I received my first Black Friday email on November 14 — a full 10 days before the most frenzied shopping day of the year. At first, my heart raced (The sales are coming!). My FOMO kicked […]

By Alisa Dereza Purpose – “If you have a purpose, everything comes easier.” → Nico Rosberg, the 2016 Formula One champion and tech investor, and Stephen Kaufer, the CEO of TripAdvisor – “Any idea needs to have an impact” → Olivier Robert-Murphy, Global Head of New Business, Universal Music Group – “Having purpose for the brand is important for customers […]

By Laura Desmond Candid perspectives on the industry’s past, present, and future When I reached out to over 30 CEOs running blockchain startups across the world, I wasn’t expecting anyone to respond. I wanted to ask them a few simple questions: What excites them about the industry right now? What advice do they have for […]

By Patrick Hall Avoiding costly pitfalls and time zappers. Marketing is the simplest idea with the most difficult execution in any area of business. At its core, marketing is simply identifying and speaking to a receptive audience. But in practice, getting the attention of would be customers has ballooned this simple idea into a $600 billion […]

By Doc Searls Digital Marketing is actively growing and presents users with incredible new products. It’s always going to be a changing industry since the online world is developing rapidly. For example, in the U.S, many businesses spend about $120 billion on digital marketing, making it one of the biggest playing fields. Every company desires to have […]

The other day I was walking downtown with my friend when we walked past a street performer. He was just a regular guy, nothing fancy, but he was definitely good at singing and he was engaged in my performance. My friend remarked that “I can never walk past street performers without cringing.” Now imagine, if […]

A long while ago, I worked in an office with a girl who was very passionate about politics and ultra-feminism. This was back in the late 90’s, but by today’s standards this would be referred to as her “brand.” And she stuck to it. That’s pretty much all she talked about. All. The. Time. We […]

One of the most common misconceptions about advertising is that luck plays the most significant role in whether a campaign is successful or not. Sure, no campaign ever has a 100 percent chance of succeeding from the get-go, but there’s a lot more to making advertising work than good fortune. Just as an ace poker […]

When most people think of marketing, they copy what everyone else is doing because they think that’s what works. That’s like the blind and dumb leading the blind and dumb. Far too many people narrowly focus on their own industry, imitate their competitors, and hope for the best without realizing that most of their competitors […]