Tag: Marketing

  • Everyone Is Talking About the Future of Work. Here Are 4 Ways to Take Your Company Into the Future Now.

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      Studies suggest that the most valuable employees in the future will be those able to regularly and rapidly learn new skills. Forty-seven percent of U.S. jobs are at risk of being automated within the next 20 years, according to researchers at Oxford University. Their studies suggest that the most valuable employees in the future will not […]

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  • Transparency In Influencer Marketing: Are We There Yet?

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    Influencer marketing has long been a popular technique among marketers. It’s been an effective way to engage with customers in an authentic, non-intrusive manner. As more brands get involved in the practice, platforms are evolving to accommodate for the increase in brand-influencer collaborations. Today, 49% of people feel as if some restrictions should be placed on the […]

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  • Crypto Token Airdrops Are a Marketing Ploy (and That’s OK)

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      In February 2014, when growing interest in bitcoin spawned the first wave of “altcoins,” the tiny country of Iceland played host to a new idea for achieving mass adoption. A developer using the pseudonym Baldur Friggjar Odinsson, vowing to help his 330,000 countrymen escape six years of post-crisis capital controls, created auroracoin and promised […]

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  • What Entrepreneurs Can Do to Help Veterans Make the Transition From Military to Civilian Jobs

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      Military service teaches a lot about teamwork and every company can use more of that. Each year more than 200,000 service members leave the military. The good news is that veteran unemployment has been trending downward since 2010 and, as of October 2018, sets at 2.9 percent. The bad news is that transitioning from military to civilian […]

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  • Stop Viewing Work as ‘Trading Time for Money’

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    Instead, think like an entrepreneur About a month before I graduated college, it dawned on me that I needed to get a real job. Like, soon. Even though I had 22 years to process this fact, it still blindsided me. Perhaps a lifetime in an educational system built for the Industrial Age had done little […]

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  • Pesticide Contamination Is a Growing Cannabis Safety Concern

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    Marijuana’s continuing status as illegal under federal law makes the job of regulating it for consumer safety much harder. Pesticides and herbicides have been in the news recently, with the publication of a new JAMA Internal Medicine study, which suggests that people may be able to lower their overall risk of developing cancer by more frequently […]

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  • 7 Early-Stage Recruiting Mistakes I’ll Never Make Again

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    By Alex P In the early days of your startup, there may be no decision you make as a founder that will be more critical than your initial hires. I’m talking about your first client engineers, server engineers, product managers, salespeople, designers, etc. If you hire the right people for these roles, your company, future employees, […]

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  • Side Marketing: Blockchain Companies And Enterprises Are Using One Business To Grow Two

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    By Luke F Brian Halligan and Dharmesh Shah were studying at the Massachusetts Institute of Technology (MIT) and decided to enter a business contest, a moment that would soon forever change their lives. The two ended up becoming the semi-finalists in the competition—after graduating, the pair then went on to found Hubspot in 2006. Fast forward a […]

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  • Next-Level Marketing Lessons From Kendrick Lamar

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    Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from 288 nominations, including 12 Grammy Awards. He was the first rapper to win a Pulitzer Prize (for his 2017 album DAMN.), which has always gone to a classical or jazz artist. And he’s taken home a Cannes Lion and three Clios for his music videos. […]

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  • Bad News Day for Bitcoin: It’s Destroying the World and Bank Accounts

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    You won’t believe how much energy it takes to get just $1’s worth. Even though cryptocurrencies technically have no physical presence, they really do a make a impact on the environment — and even could affect the amount of money people have in their accounts. From January 2016 to June 2018, the Oak Ridge Institute […]

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