Tag: Marketing

  • With an Increase in Venture Capital Mega Deals, How Can Startups Stand Out?

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    While a great idea or product may put your emerging growth company in the running, breaking away from the crowd does take a significant amount of homework. According to Crunchbase, July 2018 “set a record for the number of nine-figure rounds raise worldwide.” There were 55 rounds accounting for around $15 billion in venture capital deal […]

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  • The 7 Best Ways to Find Hourly Workers For Your Business

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    Hiring hourly workers is a very different process than hiring white-collar workers. Entrepreneurs and business owners are in a war for hourly workers. Hourly workers are a major driver of the economy in the United States. Seventy-eight million people, or 59 percent of the workforce, are hourly workers. However, hiring hourly workers is challenging. Hourly workers […]

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  • What Benjamin Franklin’s 13 Virtues Taught Me About Leading a Company — and 6 Tips All Entrepreneurs Should Practice

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        Franklin’s ideas provide a powerful blueprint for building a successful gaming company — or any kind of initiative. Benjamin Franklin is a role model for anyone building a gaming company. He was brilliant. A live mind. Creative. Consider his magic square, one of the original American games. It’s a Sudoku master’s dream — and […]

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  • How to Create a New Product Category in Three (Easy!) Steps

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    By Patrick Hall Lessons learned from creating new product categories in technology One of the best ways to accelerate the growth of your business and create a highly defensible market position is to create a new product category, and establish a leadership position in it. This is the grand slam of Go-To-Market plays that captures most […]

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  • How to Promote an ICO Without Being a Spam Bot

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    By Laura Desmond Let me run you through a scenario that a lot of founders in the crypto space find themselves these days. You have spent countless hours and invested personal savings into a startup that is based on a tokenization model. If it gains traction, your startup could create a whole new marketplace for […]

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  • I Built a Social Media Following of 1 Million in 30 Days. Here’s How You Can, Too.

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    By David Devils By applying these social strategies you can build a huge following with high levels of engagement. Many people want to share messages with the masses to gain exposure for their brand, product or service on social media. But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost […]

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  • Dear Cannabis Entrepreneurs: Enjoy Ruling Your Small Pond While You Can

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    By Patrick Hall Nobody in the cannabis business likes federal prohibition but when it ends they will all find themselves in competition with global corporations that are already preparing to enter the market. The following is an unpopular opinion, but still true: Federal prohibition of cannabis gives businesses an advantage right now. State-by-state legalization certainly causes […]

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  • Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

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    By Burt Dixon It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. When it comes to brand safety, 75 percent of brands say they have experienced at least one brand-unsafe incident in the last year alone. It’s an especially staggering number when you consider the resources that […]

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  • The Most Experienced Guy In Cannabis Has a Warning for You

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    Investor and business owner Steve DeAngelo says there’s plenty of opportunity in cannabis — but there are also a lot of entrepreneurs about to lose their money. With his hippie pigtails and smart suits, Steve DeAngelo perfectly embodies the split in today’s cannabis industry. He’s an old-school activist and advocate who joined the cannabis reform movement […]

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  • How to use sight, sound to craft pleasing digital signage

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    Claude Debussy said, “Beauty must appeal to the senses, must provide us with immediate enjoyment, must impress us or insinuate itself into us without any effort on our part.” Our senses tell us what is real and what is not, and we rely on them for information about the world around us. They also trigger […]

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