Calculating attribution is hard. The above makes it sound like marketing attribution is a relatively straight forward thing to calculate. It could be if the customer only visited one channel, but what happens when they concurrently visit multiple channels? The calculation becomes much harder. Let’s say a customer receives a catalog in the mail, goes to […]

PRAGUE — Tens of thousands of Slovaks marched in a national rally Friday to honor journalist Jan Kuciak and his girlfriend, who were shot dead as Kuciak was working on a story about the influence of the Italian mafia in Slovakia. In the capital of Bratislava, President Andrej Kiska asked a crowd estimated at 20,000 […]

The decision to host the first-ever Travel MarketPlace in Vancouver proved successful when over 250 travel agents, 25 speakers and more than 50 exhibitors turned out yesterday to attend the educational and professional programming event. Wendy Paradis, president of ACTA, addressed attendees in the opening session, noting how busy agents are right now. “We know […]

After the real-life disaster at last year’s Oscars, the Academy feels the best way to make sure the proper people accept the award for Best Picture — bring back the ones who screwed it up … because TMZ has learned Warren Beatty and Faye Dunaway will do the honors again!!! Our Oscar sources tell us Warren and Faye both […]

The world’s biggest smartphone show just ended. Here’s what you need to know. One of the best things about coming to Mobile World Congress is getting away from the cold, dreary weather in London and much of the US to spend a few days on the sunny and pleasant Mediterranean coast of Spain. The 2018 show started […]

However, to find food for their chicks, adult penguins must venture to an ocean boundary known as the Antarctic Polar Front, where cold Antarctic waters meet and sink beneath warmer waters from mid-latitude regions. And while king penguins, the second largest penguin species, can swim a 400-mile round trip during that time, they are traveling farther and farther from their nests on the islands near Antarctica, […]

It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]

WHEN IT INTRODUCED the Model S in 2012, Tesla created an entirely new segment in the auto industry: the luxury electric car. It has dominated the space ever since, but now, the auto industry is catching up, and fielding rivals that should challenge Elon Musk’s monopoly. The latest contender comes from Jaguar Land Rover, which today […]

BEIJING — China had no immediate reaction Friday to U.S. President Donald Trump’s vow to impose high tariffs on steel and aluminum, which he followed up by insisting that trade wars “are good, and easy to win.” Chinese leaders have threatened in the past to retaliate if Trump raises trade barriers, but now need to […]

Ethical Traveler Last year was challenging on many levels. Projects and programs designed to preserve and protect national treasures and create an inclusive global mindset came under threat. Our vision of a global village, with myriad cultures and traditions sharing technology and resources, has become far more difficult to cultivate. Still, at a time when […]