By Alex Mardikian The relevance of DOOH advertising increases manifold when ads are geotargeted. With geotargeted ads, you can inform the right audience at the right time about a product or service. You can run local campaigns with greater assurance about being able to reach out to a local audience. Advertising is all about being relevant […]

French president warned G7 members to resist a potential US drift toward ‘crude hegemony’ following Trump’s tariffs on allies Emmanuel Macron has called on other members of the G7 to stand up to Donald Trump’s trade policies in the face of what he described as the threat of a new US “hegemony”. The French president was […]

What, like it’s hard? Reese Witherspoon took to Instagram on Thursday to confirm that she will be bending and snapping as everyone’s favorite Harvard Law graduate, Elle Woods, in Legally Blonde 3. “It’s true… #LegallyBlonde3,” she captioned a short clip of herself in a sparkly pink bikini, floating past the camera on a blue lounger. […]

A McDonald’s manager in Muskego, Wis., was caught on camera yelling expletives at a customer and his young son in the drive-thru on Sunday. Tom Olzewski and his 9-year-old son went to the fast food chain on Sunday afternoon to grab some hamburgers. However, the pair ended up sitting in the drive-thru for 12 minutes […]

Conservationists are stuck in a catch-22: In trying to save some species, the would-be protectors may be giving the animals an evolutionary disadvantage. A new study describes how efforts to protect the endangered northern quoll, a spotted, kitten-sized marsupial native to Australia, by placing a population on a threat-free island may have actually undermined a […]

Financial services giant Mastercard has won a patent for a blockchain system that allows travelers to submit desired itineraries and merchants to submit bids for each service request. The patent, awarded to Mastercard by the US Patent and Trademark Office (USPTO) on June 7, aims to streamline the global travel industry by connecting travelers to a […]

Even Pokemon Go might need a blockchain. While an augmented reality mobile app used to collect funny-looking, digital critters might sound like a silly (or useless) service to re-architect with blockchain, the developers at ethereum startup FOAM make a compelling case. “The problem is that people lie about their location,” said Ryan John King, the co-founder and […]

When you decide to become an entrepreneur, you’re choosing to walk the road of the unknown. That’s what you’re getting into. There’s no other way around it. You could run out of money. You could get featured on the front page of the New York Times, then have to scramble to handle the influx of new […]

An Uzbek man who carried out a lorry attack which killed five people in Sweden last year has been sentenced to life for terrorist crimes. Rakhmat Akilov, 40, had expressed sympathy for the Islamic State (IS) group before the attack in Stockholm. But prosecutors had to prove he intended to harm the state, as IS […]

By  Scott Brown Sports arenas have to do all they can to sell tickets. There’s only so much hard-sell that you can do. And beyond a point, discounts will hurt business. The answer lies in engagement. Arenas that engage with patrons and prospects can offer competition to not just other outdoor entertainment venues but also […]