Tag: news blog
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Zoggs Debuts Econyl Swimsuits, Reduces Plastic Waste
byAustralian swimwear company Zoggs launched a bathing suit line called Ecolast made from Econyl brand yarn manufactured using regenerated plastic waste. In addition, the company committed to switching to sustainable packaging across their product range by 2020. Econyl yarn is made by Aquafil using a system that starts with waste like abandoned ghost fishing nets, […]
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We Need More Emotion and More Urgency in the Fight Against Climate Change
byWhen my infant son was just one month old, in October of last year, I read the UN climate report that said that we have 12 years to act in order to prevent climate change’s worst effects: pandemics, mass extinctions, mass food shortages and millions of refugees from lands that are no longer arable. What […]
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How U.S. retailers turn their bane into boon with ‘click and collect’
byYet last U.S. holiday shopping season showed stores may offer retailers a rare competitive advantage as they scramble to fend off the challenge from e-commerce giant Amazon.com and other online retailers. Enter “click and collect.” Sales where customers order goods online and pick them up at a nearby store soared 47 percent in November and […]
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Selling the Green New Deal With Positivity
byWe should convince the rich that climate remediation is a sure thing and that they better get in on the ground floor We’ve been taking the wrong approach to communicating about climate change. I get that the situation is dire. Really dire. But it goes way beyond the fact that every year is the hottest […]
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The Power Of Doing Only One Thing.
byThis idea of doing only one thing was sparked by an event that happened this week. I decided to delete all podcasts on my phone and only keep the Tim Ferriss Show. In other areas of my life, I’ve done the same. “I’ve selectively gone into each area and chosen one thing” All the other things […]
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Your Work Is the Only Thing That Matters
byThere is a story about an exchange between Jerry Seinfeld and a young comedian. The comedian approaches Seinfeld in a club one night and asks him for advice about marketing and getting exposure. Exposure? Marketing? Seinfeld asks. Just work on your act. Seinfeld, a pure stand-up, a comedian’s comedian, is appalled by the question. It’s […]
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Bigeye Longliners Hit Limit on False Killer Whale Interactions, Again
byThe National Marine Fisheries Service (NMFS) has determined that the Hawaii deep-set longline fleet, which mainly targets bigeye tuna, killed one false killer whale (FKW) and seriously injured another within federal waters in January. Two is the maximum number of FKW mortalities or serious injuries (M&SI) allowed in a calendar year under rules intended to […]
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Drier conditions taking over, still soggy for the Big Island
byThe wet pattern will likely continue into the second half of the week for the Big Island as a surface trough remains in the area. For the smaller islands, a gradual drying trend is anticipated from west to east through midweek, which should hold into the weekend. The gusty winds over parts of the Big […]
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Can We EAT(-Lancet) Our Way to Sustainability?
byAccording to scientists, we have entered a new epoch of natural history called ‘the Anthropocene’, where humans are a dominant geomorphic force shaping the very circumstances of life on Earth. For Kathryn Yusoff, this means: “… perceiving ourselves as a substantial geophysical presence in contemporary earth history, not as separate passive victims of a capricious […]
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Influencer marketing – it’s effective, but quality of influencers and measurement are key concerns
byBy Laura Desmond The majority (80%) of marketers consider influencer marketing effective and 89% even find ROI from influencer campaigns comparable or better than other channels, according to new research from MediaKix. The survey among 162 participants found that just 5% consider influencer marketing to be ineffective. Another 71% consider the quality of the customers […]
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