First and ten for Lowe’s, which takes over as the league’s official home improvement sponsor. The National Football League announced a nAdd Newew Official Home Improvement Retail Sponsor: Lowe’s. The exclusive, multi-year deal grants Lowe’s the ability to market and promote itself on a national and local level throughout the year, including at key events […]

Nike’s mastery of grammar descriptivism is what takes their creative to another level. A note from the author: I have zero problems or qualms with Colin Kaepernick, or the recent Nike ad I’m piggybacking on to get you to click on this article. I respect him doing his thing, and don’t have any particularly strong feelings, positive or […]

The players’ union for the National Football League (NFL) is partnering with a blockchain startup to help athletes license products on a decentralized network. Announced Tuesday, the National Football League Players Association (NFLPA) plans to encourage its members to provide commentary, livestreams and other content for the FanChain platform, thereby earning revenue for themselves outside […]

The NFL, in case you hadn’t heard, is a massive corporation, with $14 billion in overall revenue in 2017. It’s a sports league with massive ticket sales; it’s also an entertainment company, with distribution deals with NBC, CBS, FOX, ESPN, and DirecTV and the most-watched TV program of the year (NFL games accounted for 37 of top 50 TV […]

Woodpeckers repeatedly whack their heads against trees with a force 10 times that of a concussion-inducing football tackle, yet they seem no worse for the wear. That has inspired some athletic companies to model helmets and neck collars on the head-banging birds. But woodpeckers may not be immune to head trauma after all. A new study […]