Taking a big risk sometimes leads to a big reward. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in their corner offices biting their nails as they anxiously saw their stock drop. Meanwhile, in the advertising offices, we’d run across the worried faces […]

Nike’s mastery of grammar descriptivism is what takes their creative to another level. A note from the author: I have zero problems or qualms with Colin Kaepernick, or the recent Nike ad I’m piggybacking on to get you to click on this article. I respect him doing his thing, and don’t have any particularly strong feelings, positive or […]

On Labor Day, it debuted a spot with the former NFL player While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year—or perhaps, of the past 30 years. Said ad […]

WASHINGTON – U.S. President Donald Trump on Wednesday criticized Nike Inc for its new advertising campaign featuring Colin Kaepernick, the NFL quarterback who sparked controversy by kneeling in protest during the national anthem. Trump, without offering evidence, said in a post on Twitter that the sportswear company was “getting absolutely killed with anger and boycotts.” […]

U.S. stocks were set to open lower on Tuesday, as declines in heavyweights such as Nike and Facebook added to worries over trade negotiations between United States and other major economies, following the Labor Day weekend. Nike (NKE.N) dropped 3.1 percent in premarket trading as calls for a boycott of the sportswear giant gained traction […]