he National Rifle Association is, like AAA or AARP, a bundle of bargains, a smorgasbord of savings on insurance policies, motel rooms, bottles of wine and prescription drugs. But unlike the nation’s other interest groups that boast millions of members, the NRA also unabashedly embraces controversy, lunging into battle with fiery rhetoric and no-holds-barred political attacks. The NRA touts […]

There’s an eerie and incredibly rare phenomenon witnessed by few that has long puzzled scientists: ball lightning. These flashes, which typically appear in the evenings during thunderstorms and look like small, bright spheres, have gone mostly unexplained aside from some theories. But now, using some of the most mind-bending physics around, physicists think that they’ve recreated […]

Calculating attribution is hard. The above makes it sound like marketing attribution is a relatively straight forward thing to calculate. It could be if the customer only visited one channel, but what happens when they concurrently visit multiple channels? The calculation becomes much harder. Let’s say a customer receives a catalog in the mail, goes to […]

Government-registered cryptocurrency exchanges in Japan are setting up a self-regulation body in the region. The move, Reuters reports, is an effort to legitimize and establish trust in the area following the $530 million Coincheck theft in January. There isn’t a name for the body yet and similarly, there’s no word for when all the paperwork will be finalized. It […]

“We received a subpoena. Every [crypto]fund I’ve talked to has received one,” said Michael Arrington, TechCrunch founder who launched his own $100 million cryptocurrency investment fund in the fall. Subpoenas across the cryptocurrency industry come from Securities and Exchange Commission offices in New York, Boston and San Francisco, said Jason Gottlieb, partner at Morrison Cohen. The […]

After the real-life disaster at last year’s Oscars, the Academy feels the best way to make sure the proper people accept the award for Best Picture — bring back the ones who screwed it up … because TMZ has learned Warren Beatty and Faye Dunaway will do the honors again!!! Our Oscar sources tell us Warren and Faye both […]

The world’s biggest smartphone show just ended. Here’s what you need to know. One of the best things about coming to Mobile World Congress is getting away from the cold, dreary weather in London and much of the US to spend a few days on the sunny and pleasant Mediterranean coast of Spain. The 2018 show started […]

However, to find food for their chicks, adult penguins must venture to an ocean boundary known as the Antarctic Polar Front, where cold Antarctic waters meet and sink beneath warmer waters from mid-latitude regions. And while king penguins, the second largest penguin species, can swim a 400-mile round trip during that time, they are traveling farther and farther from their nests on the islands near Antarctica, […]

It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]

WHEN IT INTRODUCED the Model S in 2012, Tesla created an entirely new segment in the auto industry: the luxury electric car. It has dominated the space ever since, but now, the auto industry is catching up, and fielding rivals that should challenge Elon Musk’s monopoly. The latest contender comes from Jaguar Land Rover, which today […]