Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute […]

Radio host Tony Katz blasted the companies that announced they were cutting ties with the National Rifle Association. In the wake of the Florida school shooting, several social media users pressured companies listed as working with the NRA on discounts and other programs to drop their affiliation. Initially, Enterprise Rent-A-Car and First National Bank of […]

The Fraunhofer Institute for Photonic Microsystems (IPMS), based in Dresden, Germany, intends to use Blockchain concepts for the development of wireless radio-frequency identification (RFID) sensor systems in the logistics sector, according to a Feb. 22 press release. The use of Blockchain solutions for the decentralized storage of data generated by RFID sensors could be made […]

2017 saw cryptocurrencies swing wildly in valuations daily. Despite a mostly upward trajectory, the market remains susceptible to unpredictable and sometimes extreme fluctuations in prices. While some of this volatility can be attributed to how the current cryptocurrency model was conceived—namely its deflationary nature—and the fact that most coins are still viewed mainly as investment […]

Saudi Arabia is preparing to pump $64 billion into its nascent entertainment industry as part of Vision 2030, the social and economic reform program spearheaded by Crown Prince Mohammed bin Salman. Construction is already underway on an opera house in the capital Riyadh, and the country plans to host 5,000 entertainment events this year, the […]

Chinese deal makers may soon find it even harder to get investments and acquisitions through. Lawmakers in Washington introduced a bill late last year that would widen Cfius’s remit, giving it oversight over more types of deals and, in particular, those that move advanced technologies into foreign hands. The intensified scrutiny comes as China’s government […]

There may be more than 1.67 million unknown viruses infecting the animals of Earth — and scientists want to find them. In a research letter published in the journal Science this week, an international team of scientists described a sweeping new partnership called the Global Virome Project, scheduled to launch later this year. The project’s […]

HONG KONG — United States officials have torpedoed a Chinese state-backed group’s plan to buy an American electronics company, signaling the Trump administration’s continuing skepticism toward Chinese investment deals, particularly those that involve transferring technological know-how. Xcerra, a Massachusetts-based provider of equipment for testing computer chips and circuit boards, said this week that it was […]

For business owners, established content marketers and new-to-marketing marketers, it is always important to update, improve and beef up your content marketing plan. After all, content is one of the most effective tools in a marketer’s bag. Content is a great way to educate the marketplace and identify those who are most interested in your […]

Guidant Financial Guidant Financial CEO David Nilssen wants to help you become your own boss. Have you ever wanted to just quit your day job and be your own boss? Come on. You know you thought about it. Many of us out there have a passion we love so much that we wish we could […]