On Labor Day, it debuted a spot with the former NFL player While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year—or perhaps, of the past 30 years. Said ad […]

In a world first, an artwork worth millions of dollars has been tokenized and sold on blockchain. 14 Small Electric Chairs, a two-meter high painting by the late renowned American visual artist Andy Warhol, was sold on blockchain-based art investment platform Maecenas to 100 participants. Approximately US$1.7 million was raised in the cryptocurrency auction for […]

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing your marketing strategies. Enterprise leaders […]

The Australian Securities Exchange (ASX) has postponed the integration of its blockchain post-trade settlements system from late 2020 to Q1 2021 in response to concerns from stakeholders. In a report published on Tuesday, the ASX said it had received feedback from the industry in response to its initially-proposed timeline targeting a complete revamp of its settlements […]

When WhatsApp unveiled its new Business API last week, most tech reporters determined Facebook was getting serious about monetising the chat app it purchased for $19bn in 2014. They’re probably right about the money, but wrong about where it’s most likely to come from. The business model question TechCrunch’s Josh Constine was first out of the gate […]

U.S. stocks were set to open lower on Tuesday, as declines in heavyweights such as Nike and Facebook added to worries over trade negotiations between United States and other major economies, following the Labor Day weekend. Nike (NKE.N) dropped 3.1 percent in premarket trading as calls for a boycott of the sportswear giant gained traction […]

LONDON  – Global stock markets fell for a third straight day on Monday, hurt by worries over the escalation of trade disputes between world powers and a deepening sell-off across emerging market currencies. With U.S. markets closed for Labor Day, trading activity was generally subdued. European shares were largely flat .GDAXI .FCHI, although London’s blue-chip […]

Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat. Empirical research has become convoluted by the overwhelming number of data points regarding customer behaviour and the market for products […]

HODLers who use the services of Kingdom Trust are now bound to sleep a little more soundly. This is after the Murray, Kentucky-based cryptocurrency custody firm announced that it had obtained insurance coverage for the digital assets it holds via the marketplace of Lloyd’s of London. Currently, Kingdom Trust boasts of US$12 billion of assets […]

Z-POP Dream Project, a South Korea based entertainment provider, plans to use blockchaintechnology to find the next K-pop talent and develop a new entertainment platform. K-pop is a form of South Korean popular music. CEO Jun Kang, who played a key role in creating the company, wants to build a global entertainment ecosystem to support […]