You just got done with a major digital signage installation. You finally got the media player up and running and you finished designing all your content. You set it up, and wait for customers to notice, only for most of them to ignore it. You might go back to the drawing board and ask, “Should […]

By Adrian McDermott Digital displays are part of everyday life. We come across them when we step out of homes. They are getting ubiquitous by the day. Let’s try and understand how interactive digital signage at retail destinations helps both buyers and sellers. No longer are such displays viewed as an attractive or gimmicky marketing […]

  Global Digital Out of Home Market (DOOH) Market Report 2018 – The Global Digital Out of Home Market (DOOH) was valued at USD 13.35 billion in 2016 and is projected to reach USD 34.21 billion by 2025, growing at a CAGR of 11.02% from 2017 to 2025. Inquire for sample copy at: https://www.marketinsightsreports.com/reports/0305290795/global-digital-out-of-home-market-dooh/inquiry?source=thetacticalbusiness&Mode=34 Digital Out of Home or DOOH refers to […]

By Alex Mardikian Digital signage is evolving fast. Not so long back it was a nice accessory to a retailer’s other marketing tools, but today it is an essential part of any well-rounded marketing strategy. 4 out of 10 retailers are already using digital signage. DOOH has come of age. The value proposition of DOOH […]

By Gulaiym Agbal If you wish to truly reach out as diverse and targeted an audience at the same time, you need to have the tools to achieve this. You can communicate with a wide audience via your website, and you can narrow down the targeted audience by choosing the content wisely. But in order […]

By Patrick Hall Through embracing digital technologies, airports have been actively exploring the tools to further shape the delivery of their overall customer experience. With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging, real time information, personalised services and self-service. Airports are keen to discover what’s next, as […]

By Gulaiym Agbal Digital signage is a technology whose time has come, and it is fast replacing traditional OOH. In fact, DOOH has infused new life into an industry struggling from extreme levels of maturity across the globe, and consequent audience fatigue. Businesses interested in digital signage would do well to learn about the fascinating […]

By Alex Mardikian Investments in print advertising are declining. Newspapers and magazines are establishing digital avatars. The competition from digital media is intense and print media is shriveling from the heat. Digital media offers flexibility and reach that traditional print media and OOH cannot. VODXS is a highly innovative aspect of DOOH and is already […]

  By Scott Brown The market for video walls is growing and is expected to grow over the next few years. The demand for DOOH is growing across urban centers of the world, and this is having a beneficial effect on the demand for video walls. Improvements in technology, such as very narrow bezels are […]

By Alex Mardikian Just as SEO and social media level the playing field for small businesses, so does DOOH. Digital signage can work just as great for small businesses and is just as easy to implement for smaller businesses as it is for conglomerates. Of course, as a small business owner you have to be […]