Over a third (35.5%) of US companies are now using mobile adverts and location targeting to reach audiences based on geo-fencing and geo-targeting, according to new research by BIA Advisory Services. The latest report suggests that businesses with over 500 employees were spending around $4.48 million on ads. Another $2.18 million was being allocated to […]

It’s about solving problems and doing hard things first Every enterprise needs to innovate. It doesn’t matter whether you’re are a profit-seeking business, a nonprofit organization, or a government entity. The simple truth is that every business model fails eventually, because conditions change over time. We have to manage not for stability, but for disruption — that, or face […]