In 2018, sustainability is more than just a pursuit – it’s a trend. In a bid to appeal to eco-conscious millennials, savvy marketers are attaching the term to almost everything, from soap to sunglasses. But this buzzword is more than just a hashtag. Numerous scientific studies have highlighted the impact our diets have on the […]

By Adrian Mcdermott  By reducing food waste in restaurants, not only do you save money you also reduce your business’s carbon footprint. In America, 70 million tons of food is wasted each year. Surveys show that nearly 5 out of 10 customers will pay a little more and patronize establishments that are making a conscious […]

Last month, users feasted on stories on McDonald’s recent digital signage transformation, interactivity and customer engagement. One story analyzed McDonald’s recent digital signage and kiosk deployment, and asked, “Will this solve McDonald’s brand image issues?” Another story examined interactivity as a component of digital signage, and how end users can determine if they should use interactive […]