Did you know that 68% of lost customers never go back to the same provider again? The same Accenture study also found that 80% of these customers felt that their provider could have done something to prevent them from leaving. Lost customers can have multiple negative impacts on your business. For one, it takes a lot more time […]

As 2018 draws to a close, we’ll soon be approaching a new year. While it may mark the end of the holiday season, it shouldn’t be overlooked as a holiday. What better way to close out the year than with a festive promotion that will boost your sales? Consumers will already be in the holiday […]

According to MarketsandMarkets, the global mobile marketing market will be worth $98.85 billion by 2021. They’ve predicted that the market will grow at a compound annual growth rate of 28.1%. These numbers are impressive, but not surprising considering how much people use their smartphones. In fact, an eMarketer forecast has shown that on average, American adults will spend […]

By Amy B What’s the most common answer to the question, ‘What’s your biggest weakness?’ Of course, it’s, ‘I’m a bit of a perfectionist.’ For many of us, perfectionism is a humble brag. My only fault is that I’m too perfect. Serious question: how well do you think you could function in sales today without […]

When most people think of marketing, they copy what everyone else is doing because they think that’s what works. That’s like the blind and dumb leading the blind and dumb. Far too many people narrowly focus on their own industry, imitate their competitors, and hope for the best without realizing that most of their competitors […]

By Laura Desmond “If it was easy, everyone would do it.” — anonymous I’ve spent much of my career as an entrepreneur and investor building companies that sell to educational institutions and advising entrepreneurs who sell to them. Selling to educational institutions is, if not the biggest, one of the biggest challenges to scaling an education startup. […]

The ability to accept credit cards is a must for any modern business. But franchise systems shouldn’t be afraid to expect more from their payment-processing vendor. On its face, choosing a credit card payment processor is a simple matter of numbers. What percentage of each transaction does the processor take? What are the fees involved? […]

Seriously, can’t we all just get along? I mean, with all the tech and communication tools available today, isn’t it time sales and marketing teams got aligned once and for all. Now, there are a lot of great organizational ideas on how to align sales and marketing teams. For example, combine the teams into a […]

China will pass the US as the biggest air travel market within 10-15 years, driving a big rise in aircraft sales, the world’s largest jet maker says. Boeing’s latest global industry report predicts airlines will need 42,700 aircraft over the next 20 years, up 3% on last year’s forecast. Boeing valued the sales at $6.3 […]

The end of the year always brings with it a time to reflect on what we learned — and what surprised us — over the past 12 months. For the sales tech world, 2017 was a year packed with innovation and new ideas. As we embark on this new year, here’s a look at the […]