Sure, Facebook’s image isn’t great right now, but it’s still one of the biggest marketing tools you have at your disposal. Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under […]

Users are increasingly leery of the information on social media. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention […]

According to MarketsandMarkets, the global mobile marketing market will be worth $98.85 billion by 2021. They’ve predicted that the market will grow at a compound annual growth rate of 28.1%. These numbers are impressive, but not surprising considering how much people use their smartphones. In fact, an eMarketer forecast has shown that on average, American adults will spend […]

By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the ever-increasing growth of online shopping. What’s better, they are currently the most valuable target demographic for modern […]

By Amy B What’s the most common answer to the question, ‘What’s your biggest weakness?’ Of course, it’s, ‘I’m a bit of a perfectionist.’ For many of us, perfectionism is a humble brag. My only fault is that I’m too perfect. Serious question: how well do you think you could function in sales today without […]

Too many people are disconnecting from reality. Simon Sinek, in his now famous interview — along with many others — have discussed the dopamine distraction that is linked with technology. One big contributor to this is the fact that our brain is stimulated by novelty. Every time we learn something new, dopamine — the feel […]

Social media is shaping a new global beauty aesthetic, and we’ve never looked more alike Carefully cradling my head in latex-gloved hands, the doctor asked me what my ethnic background was. After replying, the jigsaw that is apparently my face fell into place and became easier for him to fix. My chin needed a lot […]

By David Devils By applying these social strategies you can build a huge following with high levels of engagement. Many people want to share messages with the masses to gain exposure for their brand, product or service on social media. But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost […]

Darwin’s theories illustrate the improbability of the present and the unknowability of the future “Each and every one of us has been born into a given historical reality, ruled by particular norms and values, and managed by a unique economic and political system. We take this reality for granted, thinking it is natural, inevitable and […]

We all know that social networks and digital content distribution is controlled by a small number of large companies. The strength of these companies lies in the content that millions of users create and share on a daily basis. In platforms like Facebook and Twitter, users are not only customers who consume advertising or pay […]