Why Blockchain is Here to Stay and How to Jump Head-First into the Industry I reached out to over 30 CEOs running blockchain startups across the world. I wanted to ask them a couple of simple questions. What are you most excited about right now? What advice do you have for a young 20-something who wants to […]

Whether your social media audience is large or small, how can you be sure it’s authentic? Are your followers real, engaging people or a lot of robots that make your numbers look good? Alissa Carpenter discussed how to gain an authentic audience and keep it that way. She is a millennial workforce expert and consultant, speaker, Forbescontributor […]

According to a new survey, Instagram has overtaken Snapchat as the most popular social media platform among American teenagers. Investment banking firm Piper Jaffray released the latest version of it’s bi-annual “Taking Stock With Teens” report which showed 85% of the 8,600 participants said that they use Instagram at least once a month. In comparison, 84% of […]

And that place might be social media Much like the late comedian George Carlin, Gene Petrov wanted “a place for my stuff.” For Petrov, that locale was online. “I found my place on social media and you can too,” he said. Petrov taught himself social media and marketing. Now he runs his namesake Gene Petrov Leadership and Marketing Consulting. […]

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process. For all the changes that have taken place over the years, […]

Taking a big risk sometimes leads to a big reward. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in their corner offices biting their nails as they anxiously saw their stock drop. Meanwhile, in the advertising offices, we’d run across the worried faces […]

Putting hashtags in as a first comment makes your posts easy to notice. Lo and behold! Instagram is testing a new feature for adding hashtags as a separate block underneath the images. App researcher Jane Manchun Wong tweeted earlier this week a screenshot of what looks like a beta version of a new Instagram feature, […]

Historically, smaller scrappier armies heavily outnumbered by larger foes would use their speed and agility to excel at a military strategy called Guerrilla warfare — a hit-and-run approach to war used to pick apart gargantuan (but slower-moving) armies. Think of the small nerd in grade school getting bullied by a group of teenage boys that are quite […]

By Patrick Hall Social media platforms allow us to stay connected to family and friends that we don’t get to see every day, but they also allow hackers and identity thieves to gain access to our personal information. In the last few years, there has been a rise in identity theft cases that started from social media […]

By Millena Miller There’s not one secret recipe to becoming an amazing social media manager (if only it were that easy), but making sure you have the full range of essential skills to do the job well certainly helps. And it’s a good time to be getting in the game. Social media manager was number […]