Your weekends are precious — you’ll want to make the most of them. You’ve probably worked all week with one target in mind — getting to the weekend and then doing something useful with it! Yet often when you actually reach the weekend, it tends to fizzle out and not quite live up to your […]

The Litecoin Foundation has partnered with Ultimate Fighting Championship (UFC), one of the leading mixed martial arts organizations, in a deal to promote the cryptocurrency. The deal will see the litecoin logo displayed on the octagonal fighting canvas at an upcoming event called UFC 232 – a rematch between former UFC light heavyweight champion Jon […]

NFL stars Marshawn Lynch and Richard Sherman have joined the Fan-Controlled Football League (FCFL) — a crypto-powered football league — as team owners. Lynch and Sherman will also serve as fan captains for their respective franchises when the FCFL’s inaugural season kicks off in June 2019, the company told CCN. Lynch is currently a running back […]

  Adam Jackson Athletes have long been the face of brands. In fact, they’ve long been more than that — they’ve been the soul of brands. Think about it. Athletes, for example, don’t just represent brands. They epitomize them. Nike doesn’t sell shoes. Nike empowers athletes like Colin Kaepernick. Now, companies like Nike brand by way of athletes because it’s a smart […]

The players’ union for the National Football League (NFL) is partnering with a blockchain startup to help athletes license products on a decentralized network. Announced Tuesday, the National Football League Players Association (NFLPA) plans to encourage its members to provide commentary, livestreams and other content for the FanChain platform, thereby earning revenue for themselves outside […]

By Laura Desmond The Sacramento Kings basketball team has teamed up with a crypto mining hardware firm to install mining machines in an indoor arena, with the crypto earnings funding a scholarship program, local news outlet The Sacramento Bee reported yesterday, June 28. The Kings have partnered with company MiningStore for the installation of Ethereum (ETH) mining machines in Sacramento’s Golden […]