As mentioned in our definition, growth hacking has a holistic impact on an organisation. It stems from the organisational culture, gets re-enforced by the company’s vision and goals, is actualised by concrete, hands-on activities, and drives business results and revenue. Growth hacking is both a mindset and a proven way of conducting performance-driven business. Essentially, […]

This is the third article in my series on how to create a vision and a strategy, prioritise your work and create a roadmap for new and existing products. TLDR; The key is to move from high uncertainty to low uncertainty as quickly and cheaply as possible. There’s a sneaky problem with innovation: it always […]

By  T  Rakitskiy Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, I found out that almost all of them describe only specific use cases or general facts about […]

Let’s face it, you’re selling what everyone else is selling. Content strategy is how you persuade people to buy from you. Content is not just using words on your web page and throwing up keywords in a half-assed manner to trick search engines. Yes, while it’s important to have an on-point SEO strategy, which we’ll discuss […]

To build — and keep — an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity. Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made […]

By Alan Hemp How to stop wasting time and money on useless content. Most startups are creating content, but chances are that it’s costing more money than it’s worth. The biggest reason? Lack of strategy and reliance on guesswork. Working as a Content Strategist for startups and enterprises, I’ve seen first hand the types of problems that bad […]