Users are increasingly leery of the information on social media. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention […]

Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future. Many consumers devote (what seems like) 24/7 of their time to holding a mobile device in one hand and dealing, with the other, with a million different companies vying for their attention on the […]

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process. For all the changes that have taken place over the years, […]

Last week we looked at some of the most memorable (and ridiculous, and potentially ineffective) fitness trends from the ’80s and ’90s. Many had one thing in common: it’s unclear if they actually worked. With the advent of the new millennium came a completely different approach to fitness and health. Gone were the days of leg warmers […]

The kitchen is the center of your home. It’s where everyone gathers during the house party, where family meals are made and midnight snacks are found. Over time, the wear and tear of a busy kitchen can leave your kitchen dreary. Modern home design trends have brought about some remodel inspiration that is ideal for […]

By Alan Hemp How to stop wasting time and money on useless content. Most startups are creating content, but chances are that it’s costing more money than it’s worth. The biggest reason? Lack of strategy and reliance on guesswork. Working as a Content Strategist for startups and enterprises, I’ve seen first hand the types of problems that bad […]