When WhatsApp unveiled its new Business API last week, most tech reporters determined Facebook was getting serious about monetising the chat app it purchased for $19bn in 2014. They’re probably right about the money, but wrong about where it’s most likely to come from. The business model question TechCrunch’s Josh Constine was first out of the gate […]

The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app. Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon […]