So many companies make the same mistake when marketing to women. They don’t create a personal, emotional connection. It’s the biggest error a business can make, yet I see it happen over and over again. Instead, companies market aspiration. They tell how their products will help achieve unattainable standards when all women want is someone to […]

At the time of writing this piece, I was shocked to hear of the mass-murder and suicide in Margaret River. It lit a fire in my belly. Peter Miles, a man who was ‘supposed’ to love all of his victims shot his wife, his adult daughter, and four grand-children, their ages ranging 8–13. Then he shot […]

Women whose body clocks mean they are “morning people” have a lower risk of developing breast cancer, say UK researchers. The team at the University of Bristol says the reason why still needs to be uncovered. It adds the findings are important as they may affect every woman’s risk. Experts said the study presented at […]

A Madrid court has let off a former doctor over stealing newborn babies from their mothers and supplying them to infertile couples. The court found gynaecologist Eduardo Vela, 85, had committed the crimes but could not legally be convicted because too much time had elapsed. He was the first person to go on trial for […]

Two Malaysian women convicted of attempting to have lesbian sex in a car have been caned in a religious court. The Muslim women, aged 22 and 32, were each caned six times in the Sharia High Court in the state of Terengganu. According to an official, this is the state’s first conviction for same-sex relations […]

Most men are not attracting as many women as they are capable of for a variety of factors. What many of these men do not know is that they can make small tweaks to their routine and lifestyle in order to maximize attention from the other sex. All it takes is a proactive approach to […]

“The zeitgeist is changing,” Sallie Krawcheck wrote last November, “from women working to be successful individually to working to be successful together.” Recent research on the gender leadership gap confirms the benefits of women supporting women. Both male and female survey respondents were more likely to perceive that they had access into informal leadership development opportunities when they saw that their […]